Biennial Citizen Survey

The City of Urbandale conducts a biennial (every other year) citizen survey. The survey asks residents to indicate their level of satisfaction with city services, ranging from police services to community growth.

2018 Citizen Survey

The 2018 Citizen Survey was conducted August through November. The final survey reports were presented to the City Council, at its January 2, 2019 Council meeting.

2018 Citizen Survey Results

Urbandale partnered for the fifth time with the National Citizen Survey (NCS) to conduct the 2018 Urbandale Citizen Survey. The NCS also conducted the city's 2016, 2013, 2011 and 2009 surveys. The 2018 survey was mailed to 1,800 random households in Urbandale. In total, 525 completed surveys were received, which yielded at response rate of approximately 29%. This yielded a confidence level of 96%, with a margin of error of + or - 4%.

Quality of Life

Almost all residents rated the quality of life in Urbandale as excellent or good (95%). This rating has remained steady since the City's 2009 survey results. Additionally, 97% of respondents rated Urbandale as "excellent (61%) or "good" (36%) as a place to live. The vast majority (91%) of residents believe the overall quality of city services received are "excellent" or "good."

Trends Over Time

The survey reports also discuss trends over time (PDF), comparing the 2018 ratings for the City to its previous survey results in 2016. Overall, ratings in Urbandale for 2018 remained stable. Of the 131 items for which comparisons were available:

  • 11 showed an increase in ratings
  • 9 items showed a decrease
  • 111 items were rated similarly

Demographic Subgroups

The city also cross tabulated survey questions by demographic characteristics (PDF), which included number of years living in Urbandale, presence of children 17 or under in the household, age and gender. Notable differences between demographic subgroups include:

  • Residents with children tended to rate Urbandale as a place to live and as a place to raise children higher than residents without children.
  • Residents aged 35 or older tended to give higher ratings than residents who were 18-34. In addition, residents age 35 or older were more likely to be civically engaged than younger residents.
  • Where differences occurred, male residents gave higher positive ratings to the overall economic health of Urbandale, while female residents gave higher ratings on Governance and the value of services for the taxes paid.

Geographic Subgroups

Additionally, the city cross tabulated survey questions by geographic area (PDF), Polk County or Dallas County. Notable differences between geographic subgroups include:

  • Residents in Polk County were more likely to positively rate sense of community and recommend living in Urbandale to someone who asks.
  • Polk County residents tended to give higher ratings than residents in Dallas County to aspects of Governance; including the job Urbandale does at welcoming citizen involvement, acting in the best interest of the community and treating all residents fairly.

2013 & Other Past Survey Results

Urbandale conducted an in-house survey in 1999, 2002, 2004, and 2006. The NCS was used to conduct the 2009, 2011, 2013 and 2016 surveys. Review these past survey result reports.

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